Sahar Sun Brand Redesign
牛奶品牌包装升级设计
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由Backbone品牌完成的萨哈尔太阳品牌的重新设计是为了解决我们在中东合作伙伴所面临的市场份额逐渐减少的问题，主要原因是其过时的包装设计。我们的目标是重新激发与消费者之间失落的情感联系，并更加有效地传达品牌的价值观。
在面向目标市场的竞争激烈的乳制品行业，品牌之间的差异性相对较弱，消费者在琳琅满目的货架上很难做出选择。在创意方面，我们发现目标市场上所有乳制品的品牌和设计方法都缺乏有影响力的战略规划，而奶牛形象也被过度使用。为了解决这些问题，我们采用了一种独特而易于识别的设计，以在第一次接触时更有效地传达品牌的价值观。
我们通过使用图像展示了一个农夫和他的奶牛的故事，描绘了不同场景下的快乐农场生活。这个友谊的故事成为品牌精髓的载体，成功地将包装变为品牌本质的承载者。图像中的农夫与奶牛的友谊呈现为丰富多彩的动画，为过去单调的包装注入了生命力。
这款产品不仅仅是一种乳制品，更是一个通过其系列产品展示快乐农场生活故事的载体。购买者和路人都将因为这个充满温馨的故事而流露微笑。我们的设计通过颜色和动画图像巧妙地展示了口味的多样性，使消费者更容易在众多选择中找到自己喜欢的品牌。
The redesign of the Sahar Sun brand by Backbone Branding was undertaken to address the gradual decline in market share faced by our Middle Eastern partner, primarily attributed to outdated packaging designs. Our goal was to rekindle the lost emotional connection with consumers and convey the brand's values more effectively.
In the fiercely competitive dairy market of our target region, differentiation among brands is notably weak, making it challenging for consumers to choose from the array of options on the shelf. Creatively, we observed a general lack of impactful strategic planning in the branding and design approaches for all dairy products in the targeted market, with the cow image being excessively utilized by competing brands. To counter these challenges, we developed a design that is unique, recognizable, and efficiently communicates the brand's values upon first interaction.
We utilized images portraying a farmer and his cow, illustrating various scenarios of a joyful farm life. The evolving story of the friendship between the farmer and his cow has made the packaging a carrier of the brand's essence. The images depicting the friendship are vibrant animations that breathe life into the once monotonous packaging.
This product is more than just a dairy item; it serves as a vessel for showcasing the story of a happy farm life through its range of products. Both buyers and passersby will be greeted with smiles, and the narrative of a joyous farm life will be conveyed through the packaging, transforming it into the vessel of the brand's story.
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创作交流wei xin：cylobo
