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品牌价值飞轮的行业微调

2026-02-24 21:18:43

品牌价值飞轮的行业微调

品牌价值飞轮的行业微调

品牌价值飞轮除了轴心IP，每个行业的轮毂组成可能会有所不同。

比如，食品饮料就没有设计部分，代替的是口味。
消费电子特别是智能手机，除了外观设计，还另外要加上操作系统部分，而且权重比轮毂任何其他组件权重大。

没有完全一样适用每个消费品行业的品牌价值飞轮。
但共同点是每个消费品行业的品牌价值飞轮，都以品牌IP为轴心。

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江西,2小时前,

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